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B&B rebrands as Pulp
01.14.2008Posted by: Ben
B&B printing is no more. A new, "gutsy" printhouse has taken its place — Pulp Printhouse. B&B (I mean, Pulp) is a local print shop with some remarkable capabilities. The few times we've had work printed there the service was great and the product was top notch. They work with a lot of other agencies, of course, and at some point in the recent past decided to enlist one of them to help realize the vision of rebranding.The brand is way more than a name and new logo. At least for now, they seem to have fully embraced this 20's and 30's "pulp fiction" look that is everywhere including their trucks. A lot of the text on the new website is pretty entertaining to read, although at times is somewhat undirect about their servcies. "Feast your scintillating orbs on our delishful goods" and "We're lusting for more glittering sentiments to add to our lineup of Amazing Stories" are just a couple gems.
I have a pretty good understanding of what Pulp can do for our clients and I'm always trying to include them when we need bids. Will the new brand drum up a sizzlin kaboodle of super-deluxe jobs that are far beyond the ordinary world? Time will tell, cupcake, time will tell.
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